Modify watches product Launch

mODIFY wATCHES lANDING PAGE DESIGN

Project Brief: Design a landing page for newly acquired Modify Watches to help build awareness and provide offering details and specifications for customers

Role: Art Director & Designer

Collaboration: Collaborated with Merchandising Team to understand product offering to our customers and identify specific selling points to highlight and convey

Presented sketches and wireframes to Site Content , Photography and Production teams. Provided art direction for photoshoots. Worked with production to ensure photo editing properly represented product. Worked with Video to create a short launch video for organic and paid social.

Worked with Copy Editors and Merch teams to ensure language and visuals aligned with product launch goals across platforms.